Fundamentals of marketing

"Fundamentals of Marketing" covers essential concepts and principles that drive effective marketing strategies. It explores topics such as market research, consumer behavior, branding, product development, pricing strategies, distribution channels, and promotional tactics. This foundational course equips students with the skills to analyze market trends, understand target audiences, and create integrated marketing plans that align with business goals. Ideal for aspiring marketers, entrepreneurs, and anyone looking to deepen their understanding of the marketing landscape.